Human beings are born with five senses: sight, hearing, smell, taste, and touch. It is from these senses that we judge our world. The truest form of beauty does not need thought, only the involvement of the senses in their rawest of forms. This advertisement from HTC, in my opinion, is truly beautiful. It shows events, each involving the sense of touch, that display emotion. This small montage of emotional moments is paired with a very calm, soothing song, which only adds to the feelings being evoked in the audience. At the end of the ad, the narrator asks:
"Isn't it amazing how many emotions you can feel with just a sense of touch?"
This advertisement struck me as incredible. Something so simple, that everyone has, can have such an overwhelming affect on a person. Then, at the end, tying all of this beauty to a product. It's just fantastic.
The appeal of this advertisement is its aesthetic sensations. Advertisers believe that their promotions will not be well taken if they are not attractive, and they have a point. Our culture loves art and beauty, and if influenced to believe a product is beautiful, they are more likely to buy it. With this in mind, agencies will sometimes make advertisements (like this one) where very little of it has to do with the product itself, but the public is so drawn to it by the ad's beauty that they associate the product with these aesthetically pleasing commercials.
In this spot specifically, aesthetics are conveyed through emotion. By showing experiences many people have in a beautiful manner, they evoke the audiences' feelings that they associate with these experiences. What makes artwork magnificent is if it can evoke emotion, and therefore, this advertisement becomes a work of art. It is aesthetically pleasing enough to cause passionate sensations in its viewers, and then associates this beauty with their product. Truly touching.
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