Blog Post #1

I think the concept of framing helps me understand the use of this advertisement from McDonald's by promoting the company as being charitable and a community sponsor when there are obvious skeletons in their corporate closet. The idea of framing is a company's promotion of specific ideas and "facts" that they want the public to see. This helps the business create a positive image for themselves through the public's eyes while concealing things that could lose possible consumers or supporters. It is used in elections and advertising campaigns to put a positive spin on their actions, or lack there of. In this McDonald's advertisement, the company is seen as being a supporter of living a healthy life by promoting physical activity. This is somewhat ironic because McDonald's has been involved in many lawsuits about the sugar and fat content in their food. Also, the franchise is seen as being a community supporter, which will more than likely increase their sales and increase their profits. McDonald's uses framing in this ad by showing the public the image of a wholesome family institution, which is what the company believes will increase their profits.