There are many theories surrounding the effects mass media has on individuals and society as a whole. The priming theory helps me understand the concern over the violent content of video games by suggesting that the disturbing acts performed in a game could trigger similar thoughts in players. The theory states that media can store related thoughts or behaviors in the audience's minds that may be brought up in later situations. It is presumed that, if put into a situation similar to that which we have seen in the media, we could respond in a way much like that which we have witnessed. This causes great tension with the current rise in violent video gaming and technology. As seen in this news segment*, the Nintendo company actually has its players performing the motions they would take if holding a weapon. Now, though this is in a game, the theory suggests that, if put into a fight and near a weapon, the memory of the game could be triggered and cause us to act in an aggressive manner instead of doing the rational thing and running away. The priming theory controversy has caused many developments in the past decade, such as a more strict rating system for movies and games.
* http://www.cbsnews.com/video/watch/?id=3433531n
CBS News
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